Bridging the payments gap for buyers and sellers alike
- 8월 31, 2017
- by
Bridging the payments gap
for buyers and sellers alike
The future of payments will be driven by providers who understand real-world pain points for buyers and sellers, and who can then build delightful, seamless solutions that address those needs – creating new payment utilities.
“It is about looking at opportunities to make payments more convenient, frictionless and even enjoyable for consumers and businesses,” says Danny Chazonoff (inset, below), COO of Paysafe Group.
“It is about building up a good user interface between the consumer and the business. It is about finding ways where value can be added. A lot of our competitors, for example, are only providing services for businesses and don’t necessarily have the experience in learning about the behaviours and the needs of the actual consumers.”
In contrast, Paysafe provides services for both consumers and businesses, giving them an understanding of what the two sides want from each other.
By understanding the pain points between the two sides, says Chazonoff, Paysafe can provide the market with tailored products that can add value.
A particular area Chazonoff believes Paysafe has found a specialist relevance in is in situations where a person wants to buy something online, but does not have the means to pay – whether using a debit or credit card.
“How can a payment get made if there is no ability to hand over cash or to take a piece of plastic?” he asks. “How do you bridge that gap between consumers who want to pay with cash and consumers who want to buy goods and services online?
Filling this gap in the market is Paysafe’s paysafecard, which enables consumers to use cash to buy goods and services online – paysafecard vouchers can be purchased from stores, then used at any online merchant that accepts the payment method.
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