Choice, convenience and accessibility: the recipe for success
- 9월 20, 2017
- by
Choice, convenience and accessibility
: the recipe for success
More and more, the successful merchant is the one who offers the overall experience that customers have come to expect. Those who fail to adapt will miss out and, eventually, lose out.
So what does the shopping experience of the future look like?
Well, in a nutshell, it’s all about choice, convenience and accessibility.
Choice
There’s no doubt that digital commerce has put the balance of power firmly in the consumer’s hands. As a result, merchants can no longer afford to offer limited payment options. They must offer a whole range. If they don’t, they’ll lose those consumers who choose not to use certain payment methods.
Convenience
It’s not hard to see why customers like speed and simplicity which is why contactless and mobile payments have become so popular. As payment methods become more slick and agile, patience with old-fashioned or burdensome checkouts will wear thin with the end user.
Accessibility
Last but not least, consumer attitudes to shopping are increasingly fluid. People like shopping in the real world but paying digitally. Equally, they may choose to scan their phone and make a purchase whilst standing in the middle of an aisle at a department store..
As the line between physical and digital continues to blur, merchants would do well to ensure they offer a more seamless experience across different channels. By doing so, they’ll be better prepared for the next big wave of change and the exciting new opportunities it’ll bring with it.
0 개의 댓글:
댓글 쓰기