How to drive cross-border e-commerce growth
- 8월 28, 2017
- by
How to drive cross-border
e-commerce growth
Companies are no longer able to treat payments as simple commodities and as a result, the role of payment service providers (PSPs) is changing.
Businesses no longer have to go alone when planning and deploying cross-border strategies, and today's international traders use their PSP as a partner to make the most of their capabilities and experience to build new multi-market B2C and B2B commerce services.
The Paysafe white paper identifies five payment strategies for companies that extend cross-border growth and reach to attract new audiences.
1. Explore alternative payment methods to provide diversity, choice, and relevance
To provide as much appeal as possible to as many customers as possible, it's worth looking at alternative payment methods. With different payment methods, from digital wallets linked to individual customers' preferred cards or accounts to paying using Crypto calls, you can address relevancy and diversity issues and grow at the same time.
2. Use security and compliance as a unique point of sale.
Choosing a payment method that offers security and ease of use can bring you a tremendous benefit by helping you stand out by adding value through a great user experience.
3. Build a seamless experience across multiple channels.
Providing a seamless payment experience across channels and borders will allow your customers to connect more closely with your brand. It builds trust and improves customer loyalty.
4. Add value to your payment solution.
Providing a value-added payment solution is a good way to build brand loyalty.
5. Serving the poor
Alternative payment methods that enable people to convert cash into digital money can enter the largely untapped market and reduce the gap between the analog and digital payment sectors to make the economy more inclusive.
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